Who would be the audience for your media product?

As i've already established, my target audience are 15 - 19 year olds of both genders. My research shows me that is the age group most appreciative of horror films. This directly links in with the narrative of my film, which mainly features that demographic.
My audience would already be keen on my film, as they would be fans of similar light hearted zombie films such as Shaun of the Dead and Zombieland.