How did you attract/address your audience?

I would attract my audience in a number of ways. Firstly, i would create an informative, but eye-catching poster advertising my film. This would draw people in, and make them interested and going to see them. I would utilise new media technologies to promote my film. For example, i could create a fan page, or an event on Facebook, so people are more aware of it. This would appeal to my target audience as well, as most of them use Facebook on a regular basis. Trailers would be posted on YouTube, and also in theatrical showings of similar films. This would ensure advertising is effective, as it target people who are more likely to take notice, as they already have an interest in that particular genre.

My film asks they audience to put themselves in the position of the characters they see on screen. As my target audience are the same demographic as the characters in my film, this allows me to build up a connection, as the audience can relate to the film more, and be wary that it might happen to them.