What kind of media institution might distribute your product and why?

The primary agenda of the distributor is to convince the exhibitor to rent, or "book", each film. To this end the distributor usually arranges industry screenings for exhibitors, and uses other marketing techniques that will make the exhibitor believe they will profit financially by showing the film. They have to ensure that a film is worth investing in, and that it would make them their money back, and then profit.

A company that might distribute my film is "The Asylum". They specialise in producing low-budget, usually direct-to-video productions. They have distributed a number of critically panned b-movies, such as "Mega Shark vs Giant Octopus" These films have a cult audience, who watch them expecting it to be bad, as the audience enjoy shoddily made low-budget films.

I expect my film to go straight to DVD as well. This would ensure i get support from a cult audience, who already frequently purchase similar b-movies. To gain extra publicity, my film would be shown in film festivals that specialise in low budget small productions.

Films distributed by The Asylum typically break even after about three months, showing that there is market for those types of films, and if invested in, my film would make back the money for the company, and then more.