Target Audience

My target audience are people aged 15 - 19, both male and female. These are the type of people that would most likely go to watch horror films. They consume alot of media, by buying music, film, magazines etc. As most of these people still live at home, and have no real bills to pay, they have a disposable income, which means they are more likely to spend money on media products. Hobbies include socialising with friends, this could include big group trips to the cinema. My target audience could be considered the "igeneration", having had lifelong use of communications and new media technologies such as the World Wide Web, IM, text messaging, MP3 players, mobile phones and Youtube.
I could use this to target my audience better, and reach a wider group of people. This could be achieved via advertising on social networking sites such as Facebook. I could use a viral marketing campain to promote my film. This would get people interested in it, and would reach alot of people, most importantly my target audience.