Audience Research

To find out what people look for in a horror film, i composed a questionnaire and handed it out to people for them to answer. I handed out 20 copies of the questionnaire to random students in my college, to ensure a good range of answers. I also interviewed a few people to find out more in-depth views of peoples expectations of horror films. The interviews are included as extras in my DVD.

From my returned questionnaire, found out that;

• Most people looked for suspense, realism, blood, and surprisein a horror film.

• The most common favourite sub-genre is "horror comedy"

• On average, the people i asked watch 3 films a week.

• The predominant hobbies people had was socialising with friends.

• Peoples friends opinions on media consumption can influence the person.

From these findings, i have decided to make my film a horror comedy. This would ensure people are seeing what they want, and that people would enjoy it. A popular example of horror comedy is Shaun Of The Dead. This is also a zombie film, which i plan to make mine one as well.